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Top
: Information : Advertising |
ADVERTISING RATE CARD
(Rates effective July 2006)
| BUYING OPTION |
CPM |
DESCRIPTION |
MINIMUM BUY |
Banner Ad
Main Page |
$10 |
Ad placed in
available slots on main page. High visibility. |
$100
(10,000 Impressions) |
Button Ad
Main Page |
$8 |
Ad placed in
available slots on main page. High visibility. |
$80
(10,000 Impressions) |
Banner Ad
Run
of Site |
$8 |
Ad placed in
available slots across entire site. Extensive Reach. |
$80
(10,000 Impressions) |
Button Ad
Run
of Site |
$5 |
Ad placed in
available slots across entire site. Extensive Reach. |
$50
(10,000 Impressions) |
TARGET AUDIENCE OVERVIEW:
RobotCafe.com has a target audience of 16-45 year olds
(GenXers, Tweeners, and the lower end of the Boomer segment).
The audience is: college-educated, has a household income of $50K+,
and are technology savvy, active online consumers who seek reliable
resources for robotics and electronics news, events, and commentary.
CREATIVE TECHNICAL SPECIFICATIONS:
| AD TYPE |
STANDARD SIZE |
FILE FORMATS |
MAX SIZE |
ANIMATION |
| Banner Ad |
468 x 60 |
gif, jpeg |
15 KB |
no looping limit |
| Button Ad |
120 x 90 |
gif, jpeg |
10 KB |
no looping limit |
ADVERTISING GUIDELINES:
- E-mail creative files to our advertising department
with an ASCII text Insertion Order containing the following information:
- Start date
- Ad type
- Number of impressions
- Creative name
- Alternate text (up to 30 characters)
- Agency/advertiser contact information
- All finished materials are due a minimum of five (5)
business days prior to the scheduled campaign.
- All advertisements will be reviewed by RobotCafe.com and are
subject to aesthetic and content approval by RobotCafe.com before placement
on-site. RobotCafe.com reserves the right to reject any graphic, text
description or URL.
- Payment must be paid in full at the start of the campaign. All prices
are in US dollars.
- Make certified cheques/money orders payable to:
Ryan Oglow
20561 48th Avenue
Langley, BC V3A 3L5
CANADA
Or pay via PayPal: Contact us via email for our PayPal account
REPORTING:
RobotCafe.com offers online access to campaign statistics.
A unique ID and password will be assigned to you. The following
statistics are available:
- Total impressions
- Average impressions per day
- Total clickthroughs
- Clickthrough percentage
- Impression/Clickthrough ratio
- Daily and Monthly statistic breakdowns
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