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  Top : Information : Advertising
ADVERTISING RATE CARD
(Rates effective July 2006)


BUYING OPTION CPM DESCRIPTION MINIMUM BUY
Banner Ad
Main Page
$10 Ad placed in available slots on main page. High visibility. $100
(10,000 Impressions)
Button Ad
Main Page
$8 Ad placed in available slots on main page. High visibility. $80
(10,000 Impressions)
Banner Ad
Run of Site
$8 Ad placed in available slots across entire site. Extensive Reach. $80
(10,000 Impressions)
Button Ad
Run of Site
$5 Ad placed in available slots across entire site. Extensive Reach. $50
(10,000 Impressions)


TARGET AUDIENCE OVERVIEW:
RobotCafe.com has a target audience of 16-45 year olds (GenXers, Tweeners, and the lower end of the Boomer segment). The audience is: college-educated, has a household income of $50K+, and are technology savvy, active online consumers who seek reliable resources for robotics and electronics news, events, and commentary.


CREATIVE TECHNICAL SPECIFICATIONS:
AD TYPE STANDARD SIZE FILE FORMATS MAX SIZE ANIMATION
Banner Ad 468 x 60 gif, jpeg 15 KB no looping limit
Button Ad 120 x 90 gif, jpeg 10 KB no looping limit



ADVERTISING GUIDELINES:
  1. E-mail creative files to our advertising department with an ASCII text Insertion Order containing the following information:
    • Start date
    • Ad type
    • Number of impressions
    • Creative name
    • Alternate text (up to 30 characters)
    • Agency/advertiser contact information

  2. All finished materials are due a minimum of five (5) business days prior to the scheduled campaign.

  3. All advertisements will be reviewed by RobotCafe.com and are subject to aesthetic and content approval by RobotCafe.com before placement on-site. RobotCafe.com reserves the right to reject any graphic, text description or URL.

  4. Payment must be paid in full at the start of the campaign. All prices are in US dollars.
    Or pay via PayPal: Contact us via email for our PayPal account

REPORTING:
RobotCafe.com offers online access to campaign statistics. A unique ID and password will be assigned to you. The following statistics are available:
  • Total impressions
  • Average impressions per day
  • Total clickthroughs
  • Clickthrough percentage
  • Impression/Clickthrough ratio
  • Daily and Monthly statistic breakdowns
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